Creating a campaign: #BNATURAL

BNATURAL is an exciting new way to create Bonaveri mannequins in a sustainable material and finish

Collezioni in primo piano
Ian Thompson | 21 February 2017

BNATURAL is an exciting new way to bring sustainable products to the market. Through innovation and passion, we have been able to create mannequins that aspire to connect with nature.

Our campaign for BNATURAL was filmed on location in some of the world’s most beautiful landscapes. We worked hard to convey the message that our bio-degradable products are in harmony with nature. A team of artists spent many hours perfecting the paintwork, camouflaging the mannequins so that they blended into the landscape.

We used the classic Schläppi 2200 female as our leading lady for our campaign. This short video shows the artists and production team hard at work.

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