When Bonaveri decided to start work on a new collection, they invited Emma Davidge to collaborate on the design. Bonaveri has worked with Emma on previous bespoke projects and so choosing her to collaborate on the new collection was an easy decision.
Between them, they had to look no further than the shelves of the Bonaveri factory where the original Schläppi figures and moulds were waiting to be rediscovered.
Emma immediately recognised the original design intent and started extracting the essential elements that give the Schläppi collection its unique look. Working with the Bonaveri sculptors, they created miniature figures of Aloof, crafting the Schläppi heritage into the clay.
The forms and poses are an essential element of the Aloof design, inspired by the fashion imagery of Avedon and Beaton. Aloof comes alive by being able to replicate this major period of fashion history. We connect with Aloof by recognising this heritage and find her shapes both inspiring and memorable.
Aloof is not always alone. She is able to relate to other versions of herself and form dynamic interactions that are delightful and real.
Aloof exudes a strong design DNA through her Schläppi heritage and fashion history. Aloof is a modern, elegant collection that will go on to inspire everyone she meets.
The Story of Aloof
Go behind the scenes and see how we created the new Aloof collection.