The new Schläppi 6000 Aloof collection was launched at Euroshop on the 16th of February 2014. This event was the culmination of months of work that we undertook in collaboration with long time friend Emma Davidge, creative director of Chameleon Visual. There was a lot to live up to; the original Swiss collection of mannequins had been used by fashion designers and retailers for decades, with the original collections still as popular as they were in the early 1970s. Aloof quickly joined the ranks of the enormously successful Schläppi female collections and continues to be one of the most successful collections within the brand.

Aloof was always meant to continue the Schläppi story; one of couture grace and elegance, exuding a charm that the collection name evokes. Aloof had to retain the essence of the Schläppi brand and yet also participate in a very different fashion and retail environment.

The success of the collection is seen in the proliferation of Aloof around the world; in store windows, galleries and museum exhibitions. She has been used by many international fashion houses, including Olivier Theyskens, Max Mara, Fendi, Shanghai Tang, Burberry, Zara, Linea Più, Harrods, as well as for many exhibitions and events including for Guo Pei, Sam McKnight, The British Fashion Council and many more.

Schläppi Aloof was designed and launched in collaboration with Chameleon Visual creative director, and long time friend, Emma Davidge.