IGLOI, the Swiss agent representing Bonaveri and Schläppi, hosted a month-long exhibition at the ‘TMC Centre’ – Zurich’s foremost luxury fashion establishment.
The opening cocktail party and the celebrated introduction of Aloof, took place on the 7th of August. Guest speaker, Tile Neyang opened the event with a presentation on visual merchandising trends. Tile believes that good VM creates an emotional picture of products, starts creative implementation processes and encourages vivid communication. We believe these to be characteristics fundamental to Aloof.
Each event has been categorised by the regions own personality and flavours. Zurich is particularly important as Switzerland is the birthplace of the Schläppi brand. For this reason, this stage has been wonderfully unique and we’d like to thank all those who made it happen.
