BONAVERI

The Journey Milan

The Journey – Part 6. ‘Aloof in Milano’

On December 11th 2014, we opened a new showroom in Milan dedicated to creativity in visual merchandising, fashion and art. The evening celebrated the completion of the new space as well as hosting the Italian stop of ‘The Journey’.

On December 11th 2014, we opened a new showroom in Milan dedicated to creativity in visual merchandising, fashion and art. The evening celebrated the completion of the new space as well as hosting the Italian stop of 'The Journey'.

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Written by Ian Thompson | 02 July 2016

The large open showroom space played host to an installation inspired by the artist Lorenzo Piermonti who was the first sculptor of the Schlappi mannequin. The installation, inspired by one of his works, ‘Moments Tubular’, was recreated by Emma Davidge, who infused it all with Bonaveri DNA.

The new showroom takes on a U-shape double height space set around an external area. Lit on the night with a magical forest display, Aloof and friends ‘mingled’ with guests amongst the striking tubular pieces. The external wall of the courtyard provided a backdrop to display images and footage of the Bonaveri team at work.

We had the pleasure to share this great moment with friends who had travelled from all over the world to be with us on the night. Thanks to everyone who made this such a great evening.

We look forward to hosting many new visitors in our new Milan showroom.

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