A new in-store presentation by La Rinascente, dedciated to all things growing and green, celebrates the arrival of spring. La Rinescente Tritone in Rome has installed a seasonal inspired presentation of magical terrariums, hydroponic gardens and an abundance of plants. It’s an abundance of green that reminds us of mother nature and reflects our own constant pursuit of sustainable innovation.
For the installation, Bonaveri has supplied sustainable male and female Tribe Mannequins staged amongst a terrace of outdoor furniture, bonsai and leafy plants. A cool green carpet of grass anchors this colourful display together in a celebration of the new growing season. “Think Green” is store-wide campaign that aims to highlite the growing appreciation we all have for environmental pursuits.
Bonaveri has supplied Tribe mannequins in multiple skin tones building on a similar presentation of the collection during Euroshop 2020. This builds on Bonaveri’s aim to widen the diversity of their collections as well as delivering sustainable mannequins to an increasingly demanding sector of the market. Tribe female mannequins are available with a variety of hairstyles, also delivered to La Rinascente for this campaign.
The “Think Green” campaign runs for the spring season, from the 1st of March until the end of April 2021. The event will be held at most La Rinascente stores, including Rome, Turin and Milan.