Africa Now at Fashion Hub Market, Milan Fashion Week

Schläppi 2200 mannequins and bust forms covered in linen for Africa Now at the Fashion Hub Market for Milan Fashion Week.

Fashion Presentation | Milan | Milan Fashion Week

Schläppi 2200 mannequins and bust forms for Africa Now at Fashion Hub Market, Milan Fashion Week 2019

Written by Ian Thompson | 25 September 2019

Milan Fashion Week is one of the most important and exciting fashion events on our annual sponsorship calendar. It provides us with the opportunity to showcase our latest work in collaboration with emerging talent from around the world.

This year’s event is no exception with an exciting line up of emerging African designers showcasing their work against a backdrop of important industry themes.

Bonaveri supplied Schläppi 2200 mannequins, bust forms and accessories for Milan Fashion Week’s Fashion Hub Market, where a selection of emerging African designers presented their Spring / Summer 2020 collections. The Schläppi 2200 collection of female mannequins is a regular participant in global fashion presentations and lends itself to adapting to unique combinations. For this presentation, we covered the bust forms in linen and included raw wood articulated arms for a more natural finish.

Africa’s increasing importance in the global fashion market is reflected in this year’s Fashion Hub Market where four young brands have presented their work using Bonaveri’s mannequins and bust forms. Alongside the dynamic work of these young talents is a focus on sustainability, ethical manufacturing and traditional craftsmanship – all significant tenets of contemporary fashion.

Our collaborations with Camera Nazionale della Moda Italiana offers us the opportunity to support emerging talent whilst at the same time pursuing our agenda of sustainability and ethical development.

Andrea Bonaveri. CEO Bonaveri Mannequins

For young fashion talent to succeed, there is now even more pressure to satisfy a growing concern with environmental issues, ethical work practices and sustainable sourcing. Young designers need complementary industries to raise the level of production to meet these pressures within their own markets.

The four participants in Africa Now: Fashion Hub Market are Thebe Magugu, Maxhosa, Sindiso Khumalo and Maison ARTC.

Bonaveri, through its Young Talent initiatives and sustainable innovation, aims to provide emerging designers with the tools to enhance their own activities.

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