Written by Ian Thompson | 15 April 2019
The 58th edition of the Salone del Mobile in Milan has now drawn to a close and once again we have been inspired and thrilled by the international line of designers and exhibits.
This year’s show has seen many visitors and participants embracing the message of sustainability. Zara has used the opportunity to showcase its growing commitment to sustainability with a presentation featuring our very own BNATURAL mannequins.
A series of Schläppi 2200 female mannequins have been positioned on pedestals in the entrance hall of Zara’s Corso Vittorio Emanuele store. They help to narrate the ongoing story of Zara’s environmental efforts from the sourcing of raw materials through to production.
Whilst these mannequins look very much like our standard fibreglass products, they are indeed very different. Created from natural materials, our BNATURAL collections are constructed with a unique material we call BPLAST; a 72% sugarcane derivative. Each mannequin is finished in BPAINT; a unique blend of 100% natural raw materials.
These innovative materials allow us to produce our Schläppi and Tribe collections in a truly sustainable way. We’re committed to improving on the high standards we set in sourcing, manufacturing and delivering our products to our global customers.
In line with the message Zara is championing here is our commitment to sourcing renewable and natural materials for all of our products. We also go further: ensuring that our material suppliers adhere to our code of conduct and ethics.
Creating a truly sustainable mannequin requires a lot more than assembling raw materials. Each component needs to be carefully considered for its own environmental impact.
Zara’s exhibition helps to deliver a complex message in a simple and elegant way.